Traditional Marketing Break up
“I’m sorry – things just aren’t working out and it’s time to move on. ” This breakup conversation is playing out in consumers’ heads everyday. Companies are getting dumped without even realizing it as...
View ArticleStrength of Social Media
Connect with your customers by authentic participation in social networks. Embrace the two-way communication of social networking and begin a conversation with your customers. They are already using...
View ArticleIntern Blog: Hispanic Social Media Trends
Social media is ubiquitous in American culture, but how is this trend reflected in the Hispanic market? Research has shown that Internet access, personal behavior, and culture all determine the...
View Article"Best Damn Marketing Tool"
The past few years, Freeworld Media has helped our clients build successful blogs. Even as new social media platforms are introduced, the blog still holds it own as a great marketing tool. I recently...
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Rebranding the Role of Marketing
The era of brand obsession may soon be over – for marketers that is. It’s no longer within our power to force our idea of what the brand represents on the customer. Now, they decide what the brand...
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Ford talks about Social Responsibility plans
Photo Credit: James Duncan Davidson / TED Yesterday at TED 2011, Bill Ford gave an excellent talk about how his company plans to adapt to our rapidly changing world. Ford has identified...
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Social Media: Meaning and Marketing
While cause marketing has existed for decades, it has taken the rise of social media for it to truly “catch fire.” So just what is it about social media that is so uniquely and powerfully compatible...
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Brand Marketing with Instagram
Instagram just announced some big updates at TechCrunch Disrupt in San Francisco. They have updated the appearance and re-engineered the app to perform faster. So now with Instagram approaching the 10...
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Beyond Storytelling: Narrative Brand Marketing
Lately there’s been alot of talk about storytelling as the next big wave in brand marketing. Telling stories about the brand is a great way to encourage the audience to personalize the message, to...
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No More Clearcutting!
Reaching people in social networks is like finding trees in a forest. Social ecosystems have natural-forming patterns; both in diversity and similarities. Modern messaging requires smart strategy and...
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